Holiday Giving at YRC: Donations and Volunteer Days
FOR IMMEDIATE RELEASE
LITTLE ROCK, ARK. | November 12, 2025
Yellow Rocket Concepts (YRC) is launching a community-focused gift card program designed to provide direct financial support to local food banks across its operating regions this holiday season.The initiative that will run from this Friday, November 14th to the end of the year is simple: for every $100 in gift cards purchased in a single transaction, whether in-store or online, YRC will automatically donate $5 to a local food bank serving the community where the purchase was made. This will piggy-back off of YRC’s recurring Holiday promotion, “Bonus Bucks,” which runs from Friday, November 28th through Wednesday, December 31st— where guests receive a $20 bonus bucks card for every $100 spent on gift cards. The Bonus Cash is valid 1/2/26 through 3/31/26 only.In addition to fundraising, each of our restaurants is committing to hands-on community support by organizing local food bank volunteer days for team members.
"This initiative started with our restaurant teams, who see the needs in our communities every day and wanted to do something meaningful." said Amber Brewer, Yellow Rocket Concepts, CMO | Creative Director. "We wanted to make giving simple—something built into what we already do. The gift cards we sell will help put real meals on local tables this season."
With restaurants currently spanning three regions—Central Arkansas, Northwest Arkansas, and West Tennessee—the program will ensure that donations are localized, creating maximum impact in each area of operation. Funds raised in the Memphis area will benefit the Mid-South Food Bank, funds raised in Central Arkansas will benefit the Arkansas Foodbank, and funds raised in Northwest Arkansas will benefit the Northwest Arkansas Food Bank.
